Language intelligence

Benefits of language intelligence:

• Identify motives and become less susceptible to manipulation.
• Write compelling ad copy.
• Write catchy lyrics.
• Convince people to support a cause.
• Seek the affection of someone successfully!
• Become more memorable.

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Techniques:

• Metaphors: Metaphors harness the power of images existing in our psyche and effectively influence our emotions.
• Simple language: Short words are memorable, powerful, and convey information successfully.
• Repetition: If you don't repeat, you can't compete.
• Hinting: People feel a certain satisfaction when they manage to fill in the blanks; merely insinuating about something may help grab their attention.
• Foreshadowing: Providing vague indications of your message beforehand may strengthen your message.'
• Indirect insinuation: It's impossible not to think of a green elephant! People overlook negation; therefore, a suggestion not to do something may lead to the opposite effect.

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Language Intelligence: Lessons on persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga

Joseph J Romm is an author, climate expert, and advocate of green energy technologies.