Language Intelligence

Author: Joseph J Romm

Language Intelligence
Language intelligence
Language Intelligence

Language intelligence

Benefits of language intelligence:

  • Identify motives and become less susceptible to manipulation.
  • Write compelling ad copy.
  • Write catchy lyrics.
  • Convince people to support a cause.
  • Seek the affection of someone successfully!
  • Become more memorable.


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Techniques:

  • Metaphors: Metaphors harness the power of images existing in our psyche and effectively influence our emotions.
  • Simple language: Short words are memorable, powerful, and convey information successfully.
  • Repetition: If you don't repeat, you can't compete.
  • Hinting: People feel a certain satisfaction when they manage to fill in the blanks; merely insinuating about something may help grab their attention.
  • Foreshadowing: Providing vague indications of your message beforehand may strengthen your message.'
  • Indirect insinuation: It's impossible not to think of a green elephant! People overlook negation; therefore, a suggestion not to do something may lead to the opposite effect.

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Language Intelligence: Lessons on persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga

Joseph J Romm is an author, climate expert, and advocate of green energy technologies.